15 Apr Creative Social Media Trends for Food Brands in 2024
Food brands are always on the lookout for creative ways to excite taste buds, captivate audiences, and make a splash on social media. With 2024 in full swing, STUDIO/PS, based in Amsterdam, Netherlands, explores the freshest social media trends poised to redefine culinary marketing:
Interactive Cooking Experiences: Food brands are using interactive cooking experiences to forge deeper connections with their audience. Through live cooking tutorials, virtual classes, and recipe challenges, brands encourage followers to join them in the kitchen. By empowering consumers to be part of the culinary process, brands boost engagement, nurture loyalty, and spark creativity.
Augmented Reality Menu Experiences: Augmented reality (AR) is transforming how consumers interact with food brands on social media. In 2024, forward-thinking brands are leveraging AR technology to offer immersive menu experiences that bring their dishes to life in stunning detail. From virtual 3D renderings of menu items to interactive AR filters allowing users to “try on” different dishes, brands create memorable and shareable moments that drive buzz and excitement.
Plant-Based and Sustainable Dining: Sustainability and ethical consumption are on the rise, making plant-based dining more than just a trend – it’s a movement. In 2024, food brands are embracing plant-based and sustainable dining options, showcasing them creatively on social media. From delicious vegan recipes to eco-friendly packaging initiatives and insights into sustainable sourcing practices, brands are meeting the increasing demand for environmentally conscious dining experiences.
Micro-Influencer Partnerships: Amidst influencer fatigue, food brands are turning to authentic and relatable micro-influencers with smaller but more engaged followings. Especially since Covid-19 pandemic, we’re witnessing a surge in collaborations between food brands and micro-influencers who genuinely love culinary exploration. These partnerships produce genuine content that connects with niche audiences, sparking meaningful engagement and building brand advocacy.
Growth in the Use of Lifestyle Assets: By incorporating lifestyle assets like candid snapshots of local life, stunning scenery, and authentic cultural experiences, food brands can craft immersive and relatable experiences for their followers. These assets not only showcase the diverse flavors of the world but also spotlight the people, places, and narratives behind the food. This transforms culinary travelogue series from mere eating adventures to opportunities for experiencing and connecting with different cultures on a deeper level.
In conclusion, 2024 presents an exciting year for food brands on social media, with a variety of creative trends reshaping the digital gastronomy scene. By embracing interactive experiences, harnessing AR technology, advocating for sustainability, collaborating with micro-influencers, and heavily usage of lifestyle assets, food brands can captivate audiences, boost engagement, and savor the sweet taste of success in the ever-evolving realm of social media marketing.